HYUNDAI-KOREA SELECTS HOIST
Jun 08, 2011
Hyundai-Korea Selects HOIST® over TechnoGym, Precor, Cybex, and StarTrac!Completed in January 2011, the new Hyundai Hillstate Luxury Apartments in Songdo, South Korea (the first sustainable city in the world designed to be an International Business District and Free Economic Zone) have turned fitness from an amenity to a PRIORITY, by offering four HOIST-appointed workout facilities. Alex Sung, CEO of Lohas Fitness, was determined to fill the four new buildings with HOIST strength-training equipment, and, due to his enthusiasm for (and expert knowledge of) the HOIST brand—along with on-hand inventory—Mr. Sung easily proved that HOIST HD-series fitness equipment was the best solution for the Hyundai Hillstate project. Prior to Lohas Fitness’s successful introduction between HOIST and the city of Songdo, the nearby housing complexes installed Cybex and StarTrac strength equipment in their fitness facilities. Mr. Sung is certain that Songdo’s strength-training installation trend will shift in favor of HOIST. Mr. Sung stated “I am sure that HOIST will soon be the most appealing fitness equipment in the new city of Songdo, South Korea”.
“I am sure that HOIST will soon be the most appealing fitness equipment in the new city of Songdo, South Korea—the first Global Business Hub” —Alex Sung, CEO, Lohas Fitness