The Equinox brand has become well-recognized as one of the most exclusive luxury gym chains. They are known for their luxurious amenities and fitness offerings, prime locations (often featuring stunning views), and glamourous members including professional athletes and celebrities. Headquartered in New York City, Equinox operates 89 luxury gym locations in some of the largest cities around the world and is on pace to continue its rapid growth.


To help Equinox achieve their high-end gym status, many locations feature a variety of HOIST® Fitness Strength equipment. Seeing that Equinox focuses on a sleek, clean look for their locations, it makes perfect sense they would select the HOIST ROC-IT® RS Selectorized line which offers slim and low profile weight stacks, allowing for more visibility and a less crowded feeling within the gym. Equinox also takes advantage of ordering their ROC-IT RS and CF Freeweights with textured white frames, just one of HOIST’s standard frame colors.


Equinox is currently located in prime cities such as Boston, Chicago, London, Los Angeles, Miami, New York, San Diego, San Francisco, Toronto and Washington D.C. Membership fees range from $120 – $200 per month and while each location varies in size and offerings, many locations feature Group Fitness studios, kid’s club, spa, retail shops, cafes, lounges, locker rooms and sauna and steam areas.