HOIST FITNESS: JOIN THE MOVEMENT.

HOIST Fitness Systems is proud to announce that groundbreaking for its new 130,000 sq. ft. facility on 6.8 acres in San Diego County, California, took place on November 11, 2011 at 11:11am Pacific time. HOIST Fitness is an industry leader known for its innovations in strength training products for home and commercial applications. Their new facility reflects their commitment to the future of HOIST as a company, the future of the fitness industry and their continuing commitment to create the best, most effective strength training machines available anywhere in the world.

The new custom-built facility allows their teams to collaborate under one roof. It’s this multidiscipline approach to product innovation that led to the development of the ROC-IT line of products—unique strength training machines that make the user’s body an integral, moving part of the exercise motion for superior results and a safer, more biomechanically correct motion.
In a stagnant economic climate where very few companies are willing to take monetary risks, HOIST Fitness Systems is capitalizing on the success and momentum generated by their ROC-IT line of strength training products and inviting users, from beginners to advanced, to “Join the Movement in Strength Training.” HOIST’s executive team has full confidence in their decision to break ground and is proud their company is remaining strong and successful during such hard economic times. Eventually economic conditions will rebound. And when they do, other fitness equipment manufacturers are going to be playing catch-up to HOIST Fitness.

HOIST Fitness Systems was created in 1977 with the goal of providing superior strength training equipment to gyms and facilities around the globe. Since that time, their product innovations have redefined the way people approach strength training. To view HOIST’s line of ROC-IT strength training products, visit their website at www.hoistfitness.com or their YouTube Channel. You can “like” HOIST on Facebook and follow them on Twitter. For more information about HOIST’s new facility, contact Jeremy Miller, Marketing Director at 858.578.7676.