Sep 14, 2007

The HOIST® ROC-IT™ line is starting to roll out into California Fitness facilities across Asia. It can be seen at Jackie Chan Sport’s Club in Hong Kong and now at the new Yao Ming Sport’s Club at The Place in Beijing, China which opened in September. HOIST® currently has 2 installations in Hong Kong, 1 in Beijing, 1 in Malaysia, and 1 due in Shanghai in October. We are excited about these fitness superstar partnerships and look forward to maintaining a long-lasting relationship. HOIST® is excited about this rollout as we see this as just the beginning. Prepare to be ROC’ed by the product that will be coming soon.

California Fitness currently operates facilities in 5 Asian countries; Hong Kong, Singapore, Taiwan, Malaysia, and China. California Fitness is a subsidiary of 24 Hour Fitness, the world’s largest privately owned and operated fitness center chain. The company now boasts to have more than 3 million members in more than 370 clubs worldwide.